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Articles & Archives Sales Success Mar 15, 2009
Road to the Sale Don't dig a hole at the showroom door It's your turn to take the next walk-in prospect at your dealership. As you walk over to greet this potential car buyer, what does the prospect see? A professional looking sales consultant or some slob who looks like he's selling cars only until something better comes along?
Tips for closing more sales Many new automotive salespeople have little or no experience in closing sales. Finding new prospects and explaining features and benefits the stock-in-trade of selling cars can be difficult for someone who isn't naturally sales-oriented. But inexperience can be crushing when it comes time to close the sale. After all, even sales pros often have trouble closing the deal.