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Sales Success Mar 15, 2009
| - Road to the Sale
Don't dig a hole at the showroom door
It's your turn to take the next walk-in prospect at your dealership. As you walk over to greet this potential car buyer, what does the prospect see? A professional looking sales consultant or some slob who looks like he's selling cars only until something better comes along?
| - Tips for closing more sales
Many new automotive salespeople have little or no experience in closing sales. Finding new prospects and explaining features and benefits — the stock-in-trade of selling cars — can be difficult for someone who isn't naturally sales-oriented. But inexperience can be crushing when it comes time to close the sale. After all, even sales pros often have trouble closing the deal.
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