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Articles & Archives Sales Success June 1, 2009
Road to the Sale Tips for doing better demo drives While buying a new vehicle is an exciting experience for your customers, it can also be a stressful one. Not only is there the stress of the negotiation process, but there's also the test drive. In fact, the prospect of getting into an unfamiliar vehicle with a perfect stranger and driving down the road together can be uncomfortable. What's more, the pressure is on: for in this short time span, most customers will make a decision on whether they will purchase their next new vehicle.