Instant rapport: The key to successful selling Did you ever meet someone with whom you just clicked? Someone who was so much like you that you practically knew what he was thinking? How comfortable did you feel with that person? Did you trust him? Chances are that you have very high rapport with that person.
Road to the Sale: Step three: Build rapport If you're working hard but aren't consistently generating enough sales and getting referrals, chances are it's a matter of trust. One of the most critically important and yet frequently overlooked aspects of selling cars is creating a solid foundation of trust and rapport.
Some tips for building better customer rapport The customer must buy you before they buy a vehicle from you. Rookie salepeople presume this is pretty much out of their control - just the "luck of the draw." Sure we had the sales trainers telling us to "match and mirror" and so forth, but that wasn't quite enough either.