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Service Advisor Dec 1, 2008
| - Advior Sklls: Making a good first impression
It may be a cliché, but it's still true, nonetheless: "You never get a second chance to make a good first impression." On the service drive, you have only seven to seventeen seconds of interacting with strangers before they form an opinion of you.
| - How the first seven seconds can help you sell a major repair - or not
Even the best service advisors can't convince a customer to buy a major vehicle repair in seven seconds. But you can certainly lose a big sale in that short period of time. Seven seconds is the average length of time you have to make a first impression. If the first impression you create when the customer rolls onto your service drive is not good you won't get another chance. But if you make a great first impression you can bet that the customer is more likely to listen to what you have to say.
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