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Articles & Archives Service Advisor Dec 1, 2008
Advior Sklls: Making a good first impression It may be a cliché, but it's still true, nonetheless: "You never get a second chance to make a good first impression." On the service drive, you have only seven to seventeen seconds of interacting with strangers before they form an opinion of you.
How the first seven seconds can help you sell a major repair - or not Even the best service advisors can't convince a customer to buy a major vehicle repair in seven seconds. But you can certainly lose a big sale in that short period of time. Seven seconds is the average length of time you have to make a first impression. If the first impression you create when the customer rolls onto your service drive is not good you won't get another chance. But if you make a great first impression you can bet that the customer is more likely to listen to what you have to say.