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Issue Date: Car Dealer Insider Jun 1, 2006, Posted On: 6/1/2006


New ideas

PEAK® Antifreeze announced that the brand has signed an agreement with Rahal Letterman Racing to feature its iconic mountain logo on Danica Patrick's IndyCar® Series race car during the 2006 season - the first time PEAK will have such a large presence with the race team. The PEAK logo first appeared at the 90th running of the Indianapolis 500 on May 28, positioned on both sides of Patrick's cockpit.  The PEAK logo will also be in-view when shots from her in-car camera are broadcast to millions of viewers across the country.  For more information, please visit www.oldworldind.com.

 

The Bumperchute Co. offers the Bumperchute, a tailgate canopy for sport utility vehicles and minivans that is designed to attach directly to the roof rack and provide overhead coverage beyond the liftgate and side panels for additional shade and a wind break.  For more information, call (866) 232-8189.

 

Kramer Rack Plus offers a ladder rack with unique styling that can be used to haul ladders, surfboards, canoes, bikes, lumber and more, the company states. Kramer Rack Plus adds that their ladder rack is a fully adjustable product, designed to fit more popular import and domestic trucks, large or small.  For more information, call (770) 455-6171

 

Vortex Splash Guards Technologies Inc. introduces mini-ground effect sport splashguards featuring advanced aerodynamic technology. The patented stellar-styled airflow design allows for a universal, yet custom molded profile, the company states. The splashguards are designed to work with or without fender flares.  For more information, call (888)848-7141.

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