Manage Your Dealership's Digital Marketing Potential
Senior Management's Guide to Automotive Digital Marketing
This New DealersEdge Guide will help you Ask the Right Questions... Questions that will Get You Better and More Complete Answers
Hard Copy and PDF Available
Price $497 - Shipping is FREE
DealersEdge Member Price is $297 MORE INFO
If Einstein was your Digital Marketing Manager, even he would need to know what questions to ask to be certain of getting quality answers.
In today's highly competitive automotive market, understanding and leveraging digital marketing is no longer optional—it's essential for senior dealership management to compete and win.
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The "Senior Manager’s Guide to Automotive Digital Marketing" is designed to arm dealership leaders—General Managers, Sales Managers, and even Accounting Managers—with the knowledge they need to be knowledgeable consumers and managers of the tools, systems, and talent that drive digital success.
Stay Ahead of the Competition
With the continued rise and acceleration of digitally skilled competitors, staying informed is crucial. This guide equips you with the insights to ask the right questions, make informed decisions, and lead your dealership’s digital strategy effectively. From managing third-party lead generators to maximizing organic lead generation and SEO, you’ll learn how to harness digital marketing for optimal results.
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Gain the Competitive Edge
This comprehensive guide helps you evaluate digital marketing efforts, ensuring you make the most of your marketing investments.
Whether it's selecting the right platforms, understanding key performance metrics, or integrating your digital strategies with traditional efforts, this guide provides the tools to keep your dealership ahead of the curve.
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Start Winning the Digital Contest for Consumers in Your Local Market
In the contest for today’s consumers, knowledge is power. Equip yourself with the insights that will help your dealership thrive. Get your copy today and take your dealership's digital marketing strategy to the next level.
TABBED FOR EASY REFERENCE
TABLE OF CONTENTS
Table of Contents
Introduction: Auto Dealer’s Guide to Digital Marketing Success
Chapter 1 - Continued Role of Traditional Advertising Channels for Auto Dealerships
Chapter 2 - The Senior Manager’s Role in Dealership Digital Marketing Efforts
Chapter 3 - Managing and Controlling 3rd Party Lead Generators
Chapter 4 - Organic Lead Generation - Content Marketing
Chapter 5 - Organic Lead Generation- Social Media Content
Chapter 6 - Email Marketing for Organic Lead Generation & Customer Relationship Development
Chapter 7 - Search Engine Optimization (SEO)… What the Senior Manager Needs to Know
Chapter 8 - Search Engine Marketing for Senior Management
Chapter 9 - Geofencing Technology and its Application in Dealership Marketing and Customer Relationship Programs
Chapter 10 - Google Business Profile
Chapter 11 - How to Create and Maintain a High-Performance Dealership Website
Chapter 12 - Connecting Your Online and Showroom Personas
Chapter 13 - Impact of AI on Auto Dealership Operations and Digital Marketing Over the Next 10 Years
Chapter 14 - Advertising and Marketing Expense Management
Chapter 15 - Employing Multi-Source Attribution Analysis for Improved Digital Marketing ROI
Glossary and Quick Notes
Hard Copy and PDF Available
Price $497 - Shipping is FREE
DealersEdge Member Price is $297 MORE INFO
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