Here’s What You’ll Learn:

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• Master the Metrics That Matter: From Aggregate Cost to Sell to Salesperson Productivity learn how to track and optimize the 5 Modern Day KPIs that drive used vehicle success.

• Strategic Inventory Management: Gain insights on sourcing vehicles, setting competitive pricing, and ensuring timely turnover.

• Appraisal Excellence: Modernize your approach with tools and techniques that guarantee you’re acquiring the right inventory at the right cost.

• Reconditioning for Profit: Shift your focus from cost control to ROI by transforming reconditioning into a revenue-driving operation.

• Digital Parity Mastery: Build seamless online-to-showroom experiences that keep customers engaged and confident in their purchase journey.

• Website Optimization Strategies: Create engaging Search Results Pages (SRPs) and Vehicle Detail Pages (VDPs) to turn online visitors into dealership appointments.

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Packed with actionable insights, this guide provides step-by-step recommendations to elevate your dealership’s performance. Whether it’s optimizing operations or delivering an exceptional customer experience, you’ll have the tools to dominate your market.

TABBED FOR EASY REFERENCE

TABLE OF CONTENTS

Foreword................................................................................................................................v
Chapter 1 Managing Used Vehicle vs. New Vehicle Sales.......................................1
Chapter 2 New Used Vehicle Key Performance Indicators (KPI)..........................23
Chapter 3 Used Vehicle Inventory Strategy and Objectives...................................45
Chapter 4 Appraisal Effectiveness................................................................................65
Chapter 5 Reconditioning as a Profit Center..............................................................83
Chapter 6 Parity: Online Experience vs. Showroom................................................99
Chapter 7 High Performance Used Vehicle Website- Maintain & Improve......107
Appendix Software and System Vendor Lists..........................................................127
Glossary...............................................................................................................................139